Sam Mitchell

Chief Product Officer - Customer and Commercial

Sam leads the Customer and Commercial Product team with responsibility across multiple functional areas including Integrated and Distributed Order Management, Pricing and Trade Promotion Management, Customer Service and Sales Commercial execution, planning and mobility.

Prior to joining CONA Services Sam served as Group Chief Digital Office for Coca-Cola Amatil. Sam’s extensive 18-year career began in 2003 in Finance supporting financial accounting and supply chain commercial operations before moving into IT at the commencement of the CCA OAISYS program (One Amatil Information System – SAP Scale).  Sam also held various roles in the Amatil business running the National Contact Centre, Sales Strategy and Route to Market capability teams including the B2B eCommerce and Digital Transformation programs.

Sam’s thought leadership enabled digital innovation across the group, consolidating platforms and simplifying processes, standing up new and emerging technologies, like digital workers (RPA) and digital assistants, as well as establishing and managing centers of excellence for solutions such as Vending, BI, Data & Advanced Analytics, and Business Relationship Strategy & Engagement Management.

Sam is an energetic and passionate leader with combined small business, corporate, and entrepreneurial experience in senior and executive roles within Australia, New Zealand, Indonesia and now the US with over 24 years’ experience in leadership.

Sam is a self-driven and innovative courageous professional with a track record of instilling a high-performance culture to deliver on strategic and operational goals. She is a results’ orientated leader, who has the proven ability to deliver and execute against agreed KPI’s and beyond. She is always offering her time to coach and mentor and represents Women in Tech and Business in many forums.

Sam now lives in the US and has three grown adult children; Sean, Brad & Jacqui and is a grandmother to Will who is 5yo. Sam enjoys the outdoors and is a fit and active individual who enjoys trekking/hiking on the weekends, going to the gym and boxing. Sam loves to travel, meet new people, and explore new cultures and traditions around the world and will never say no to a glass of wine!