CONA Services Welcomes Chief Product Officer of Commercial and Digital, Mariano Maluf.

CONA Services LLC is thrilled to announce that Mariano Maluf has joined the company as Chief Product Officer – Commercial and Digital. With CONA’s digital e-commerce capabilities now established, this is the ideal moment to elevate the company’s customer-centric strategy by combining all commercial functions under Maluf’s leadership. This will allow CONA to focus on customer-centricity and profitable growth for bottling partners.

Maluf brings over 30 years of expertise in technology strategy and innovation leadership with a proven track record in digital transformation and business growth at Fortune 100 companies, including Kimberly-Clark, The Coca-Cola Company, Home Depot, and NCR. He holds a Master of Science in Information Systems from Anglia Ruskin University and a Certificate in Innovation Management from the Georgia Institute of Technology; he actively contributes to the community through his roles at Georgia Tech’s Scheller College of Business, ATDC, Emory TechStars and various boards.

When asked what he is most excited for as he takes on this new role, Maluf stated:

I’m truly energized to join CONA at such a pivotal moment of transformation and inspired by the opportunity to lead at the intersection of digital innovation, customer experience, and commercial execution. I’m especially looking forward to working alongside this talented team and collaborating with our bottlers, stakeholders, and system partners to align digital capabilities and deliver customer-centric solutions that drive growth, build trust, and create lasting impact.

Please join CONA in welcoming Mariano Maluf as he steps into this pivotal role, positioning CONA to further accelerate commercial and digital capabilities.